Booth Development ToolTake the mystery out of booth selection and development Click on the booth type options below for visual examples, definitions and tips on maximizing your buyer interactions and building an effective exhibit that sells. Also, for insider information on marketing and cost-saving techniques click on the General Tips tab. As you have questions about the booth types available to you as an exhibitor in one of Diversified’s events please contact Customer Service for the most comprehensive information.
Perimeter Booth Info
Perimeter booths are inline booths along the perimeter walls of the exhibit hall. TIP: Take advantage of the higher back wall height restrictions to allow more design options to attract buyers to your booth. Maximize this height allowance to increase exposure – e.g. hanging your signage along the back wall of your booth which will appear several feet higher than your neighbors in regular inline booths. Inline Booth:
Inline booths are also referred to as "linear" booths. These booths generally have only one side exposed to an aisle and are arranged in a series along a straight line. TIP: Inline booths have specific height restrictions to ensure your neighbors have visibility. Be sure to design your booth within these regulations so height adjustments do not need to be made on site. Peninsula Booth
A peninsula booth is exposed to an aisle on three sides and is comprised of a minimum of 4 booths and are at least 20’ deep. There are two types of peninsulas: 1.) One which backs up to linear booths (a peninsula booth that backs up to inline booths has certain restrictions designed so the booths behind are not blocked) and 2.) one which backs up to another peninsula, also referred to as a "split island booth". Be sure to discuss possible alterations to the booth behind your split island booth with your sales representative. TIP: Peninsulas have more visibility because they are open to traffic on three sides. Peninsulas also have more flexibility regarding height options and booth design and layout. Maximize the height allowance to increase exposure by hanging signage on the back wall or hanging from the ceiling directly over your booth. Island Booth
An island booth is a booth that is 20’ X 20’ or larger and is exposed to traffic from all four sides. TIP: Maximize traffic exposure from all four aisles by leaving all four sides open when designing your booth. This will maximize entrance options into your booth from the aisles. Booth Calculator
Right-size your exhibit, staff and counters/podiums to increase sales potential. Tip: Booth size is relative to the number of staff you should bring and the number of interactions you can expect/handle. A rule of thumb is one staff person per 50 square feet of open exhibit space. Formula:1. Total Show Attendance X 0.16 = Number of Attendees Interested In Your Product Tip: For every 100 square feet of open space in an exhibit one small 20 inch square podium-sized counter should be available for use by the sales staff. “The behavior of salespeople and buyers at exhibitions also changes based on how many counters are available in an exhibit. For example, a 10’X20' exhibit with only one counter produces less sales interactions than 10’X20' exhibit with two counters. In the exhibits with two counters, the sales staff will have 25% to 60% more sales interactions with attendees.” Does Your Exhibit Have the Correct Sales Floor Plan? By Allen Konopacki, CEIR Gurureport. General TipsInsiders share how to grab your buyers’ attention and influence their buying decisions to maximize your company’s exposure and increase interactions and sales. Design Tips | Marketing Tips | Cost/Time Saving Tips
Consider building a second storey on your island booth. Second storey’s are often reserved for private meeting rooms or foodservice areas within an island booth. Considering "spanning the aisle". If you purchase booths that face each other across an aisle, purchase carpet in the aisle in the same color as your booth carpet to give the impression of one, incredibly large unified booth. Or, purchase a sign, banner or archway to span the aisle from the top of one booth to the top of the booth across the aisle (size restrictions may apply, so be sure to consult show management). Considering maximizing your branding by purchasing signage to hang above your booth, or elsewhere in the exhibit hall (size restrictions may apply so be sure to consult show management). Design Tips Tip: Design a Cost-Effective Display— Read Your Show Manuals!
Exhibitor Service Manual contains your show's carpet and drape colors, floor plans, facility rules, and display regulations. Freeman OnLine Manual tells how to order show services and rent your display. Use the "Exhibitor Assistant" to guide you through the ordering process. For more pointers on an effective trade-show display, download and review these resources (pdfs):
Marketing TipsTip: Begin with the End in Mind Before designing your booth display, ask yourself the following questions:
Tip: Graphics With Stopping Power You have three seconds to grab buyers’ attention as they walk down the aisle. To make sure your display is noticed, design your graphics so they are visible from 30 feet. And make sure the design quickly and clearly tells buyers why they will benefit from coming into your booth. Your graphics must answer these buyer questions:
Tip: Choose Colors that Sell By Suzanne Roman Color is a powerful psychological trigger. It creates strong emotions that can sometimes mean the difference between losing or making that sale. Here are the associations people make with certain colors.
Each color has negative and positive associations with them so you should use colors in your designs in a way that steers the mind of the viewer towards the positive associations rather than the negative ones. Tip: Create a scene: Techniques to attract buyers to your booth. Tip: Create a scene: Techniques to attract buyers to your booth.
Tip: Use Graphics With Stopping Power You have three seconds to grab buyers’ attention as they walk down the aisle. To make sure your display is noticed, design your graphics so they are visible from 30 feet. And make sure the design quickly and clearly tells buyers why they will benefit from coming into your booth. Your graphics must answer these buyer questions:
Have your graphics professionally designed and then add lighting to make them "pop." Tip: Invite Buyers into Your Booth Encourage buyers to enter your booth by matching your booth's carpet color with the color of the aisle carpet, so there is no visual barrier between your booth and the aisle. For the same reason, don't block the front of your booth with tables or product.
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