 First Time Exhibitor Handbook
Information, checklists and strategies to get the most from Diversified trade shows.
This handbook, plus the other complementary program components, will maximize your company’s participation at the show; improve the design and set up of your display and help you choose and train your staff. As a result you will increase the number of buyers and prospects you see, write more business and reduce your costs.
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Table of Contents
| Increase Your Show’s ROI with Measurable Objectives |
4 |
| Identify and Attract the Right Buyers to your Exhibit |
5 |
Proven Pre-show Marketing Techniques to Increase your
Booth Traffic |
6 |
| How to Attract Media Attention |
7 |
| Controlling your Costs |
8 |
| Planning your Display |
9
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| Pre-show Checklist |
10 |
| Material Handling/Drayage |
11-13 |
| Installing and Dismantling your Display |
14-16 |
| Staffing, Literature/Premiums and Lead Gathering |
17-19 |
| Post Show Follow Up – Turning Leads into Sales |
19 |
| Promotion Schedule and Checklist |
20-21 |
| Resources and Contacts |
22-24 |
| Glossary of Terms |
25-33 |
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