Exhibitor Marketing Guide
Everything in this guide is designed to leverage your investment at your next show while reducing your costs.
Share all these new tools, especially this Exhibitor Marketing Guide, with your sales team, marketing and communications departments, and your distributors, agents, and reps.
 Click here to share if you are a first time exhibitor. Click here to share if you are a seasoned exhibitor.
Listed below is the table of contents for the guide:
TABLE OF CONTENTS
| Increase Your Show’s ROI with Measurable Objectives |
3 |
Diversified Business Communications (Diversified) Brings
Buyers to the Show |
4 |
| Identify and Attract the Right Buyers to Your Exhibit |
5 |
Proven Pre-show Marketing Techniques to
Increase Your Booth Traffic |
6-8 |
| Marketing Tools to Bring More Buyers into Your Booth |
9-16 |
| Diversified Attracts Media Attention to the Show |
17 |
| How to Attract Media Attention |
18-20 |
| Post Show Follow Up – Turning Leads into Sales |
21 |
| Promotion Schedule and Checklist |
22-23 |
| Sponsorship and Advertising Opportunities |
24 |
Diversified Business Communications Contacts and
Additional Resources |
25-27 |
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