Exhibitor Updates

Identify the Right Buyers and Attract Them to Your Booth

Bringing qualified buyers into your booth is the main reason for exhibiting. We at Diversified invest a great deal of time and money in attracting qualified buyers to all our trade shows. It’s your job to pull them into your booth.

Buyers attending our trade shows want to know that their suppliers — both present and potential — will be exhibiting. If buyers know what companies are at the show, and they receive invitations from these exhibiting companies, they are more likely to attend. 

We are sending you these techniques, tips, and tools so can start promoting your participation in these shows now.  Use these tips to promote –the products you will have on display and tell how they will benefit your prospects and customers. Then 4 weeks before the show opens, begin scheduling appointments with key buyers and hot prospects you want to see at the event.  Your investment in pre-show promotion will pay off in reaching your buyers and prospects on-site and in post-show sales. 
 
Your pre-show promotional campaign should be part of your show marketing plan and based upon measurable objectives (See: Increase Your Show's ROI with Measurable Objectives).  It should also take into account the display you are designing (See: Design Your Display To Sell).

Follow these three steps to identify and attract qualified buyers and prospects to your booth.  

1. Learn who visited the show last year. For information on attendance at specific Diversified shows visit that show’s website. A list of all Diversified events is available on our corporate site http://www.divbusiness.com/tradeshow.asp.

2. Determine your company’s Unique Selling Proposition. Enrich your mailing list and design your marketing message with help from Jefferson Davis, America's leading "results-focused" exhibiting expert. Download his article here.

3. Use all your company’s marketing and communication tools to send at least three invitations to your target audience to visit you at the show. Read “Proven Tips to Increase Your Booth Traffic”

Using these techniques before the show will ensure that you’ll have a booth full of interested and qualified buyers at the event. 

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